Context :
Lauvée Paris, a brand specializing in innovative and accessible skincare experiences, commissioned me to design their very first product: a unisex electric facial cleansing and massage brush. This brush needed to be both aesthetically appealing and technically innovative, while redefining the conventional codes of beauty care.
Goals :
Design a distinctive and ergonomic product, ready for production through precise and refined 3D modeling. The design had to convince end users with its functionality, while also appealing to investors.
Challenges :
Reconciling ergonomics, elegance and technical constraints: the design had to integrate a patented mechanism into a compact volume, ensure product watertightness, and anticipate plastic manufacturing requirements, all without compromising on perceived quality or the fluidity of the form.
Results :
A premium-looking design, perfectly aligned with the brand’s universe, praised by the press and industry experts alike. My support helped turn a vision into a fully developed product, ready for production, delivered on time and on budget. The product won over users, distributors and investors, resulting in a €400,000 fund-raising round, a national launch, and incubation at Station F, confirming its strategic and commercial potential.
