Context :

The Sanaah brand wanted to revisit its “Evil Eye” earring, a strong and recognizable symbol, giving it a more modern and contemporary look.

Goals :

Create a modern, graphic version that remained true to the brand’s identity, while modeling the design in 3D for production.

Challenges :

Proportions and volumes were rebalanced, and textures and gilding were refined to achieve a result that is both elegant and striking.

Results :

A pair of structured, modern earrings designed to convey the essence of the symbol while exploring new graphic lines.

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